Selzy is a powerful email marketing service that goes from creating automatic emails to analyzing them, with a focus on helping businesses of any size. It saves time and effort by its ease and efficiency in the email marketing process. Selzy pleases many users because of its user-friendly interface and functionality; otherwise, opinions are divided on its advanced capabilities and customer support. Here is what Selzy offers in comparison with its strengths, weaknesses, and overall user experience.
Overview of Selzy
Selzy is actually an all-in-one email marketing application that covers all the fundamental functions to create professional email campaigns and automate all marketing processes, supplemented by analytics performance metrics. It is specifically developed for smaller and medium-sized businesses, emphasizing ease of use without losing any important features. Using Selzy, one can reach their audience through personal emails, manage subscribers’ lists, and amplify engagement rates.
Features
Email Campaigns, Templates, and Personalization
Selzy provides an intuitive drag-and-drop AI-powered email editor to allow users to build nice-looking emails without knowing how to code anything.
Making emails even more personalized, it’s possible to insert subscriber-specific details into emails, like names, purchase history, or preferences, which is very handy for keeping one’s campaigns relevant and truly effective.
The editor for email content supports text, images, buttons, videos, and links to social media pages, as well as 800k+ free stock images from Unsplash, Pexels and Pixabay and 300+ GIFs and stickers from GIPHY. All the templates are mobile-responsive, which means that email will look perfect on every device.
Selzy’s email builder also has AI features: a multilingual role-based AI writing assistant, a built-in media gallery with AI image generation and AI template generator.
Marketing Automation
Selzy features the ability to automate marketing processes, according to subscriber behavior or at a certain event. You can send welcome emails to new subscribers, re-engagement emails for inactive users or abandon cart reminders. The automation interface is pretty user-friendly. It allows users to create complex workflows with a visual editor.
Segmentation for actions or characteristics of subscribers to get highly targeted messaging is also included in the automation features. This level of personalization can lead to increased open rates and conversion rates since subscribers will receive content related to their interests – learn more how automation becomes a bigger part of how brands communicate.
Other Features
Selzy also offers detailed analytics to trace via email campaigns. It can be possible to track the open rates of emails, the click-through rate bounces, and un-subscription. These insights will give a better way of optimizing a future campaign and may be used to understand what kind of behavior subscribers use.
Moreover, the website does support A/B testing, which is a process where two variants of an email can be tested in pursuit of which performs the best. It can include variations in subject lines, email content, or even send times.
Selzy provides a facility for extensive integrations that includes a variety of third-party applications, such as CRM
systems and e-commerce platforms. This widens its capabilities and allows for a more holistic marketing approach.
Pricing
Selzy offers flexible pricing plans to accommodate different business needs:
- Free Plan: Sampled for use by smaller businesses or those that are just new to email marketing, the free account allows mailing up to 1,500 emails per month, reaching a maximum of 100 contacts, and access to the core features of the platform.
- Lite Plan: This costs from $5.25 per month (billed annually). It features unlimited emails, A/B testing, segmentation and supports up to 50,000 contacts.
- Standard Plan: Costs from $7 monthly (billed annually), lists up to 500,000 contacts, and includes everything found in the Lite plan, plus email quality checkers and chatbots.
- Full Service Plan: Starting from $100, this plan offers all features, including dedicated IP addresses, deliverability consulting, and comprehensive email marketing services tailored to specific needs.
Selzy also provides enterprise solutions to the customized needs of companies if they have a particular requirement, and pricing is specific to the requirements.
Advantages of Selzy
Ease of Use
One of the major pluses of Selzy is its interface, which is user-friendly. This means it has been made in such a way that it’s intuitive and intended for users of any level of skill. The process of creating an email campaign is very simplified, thanks to the drag-and-drop editor, and one may easily manage the campaigns owing to the very simple navigation.
Automation Capabilities
Automation features in Selzy are also easy to use. Automated workflows based on subscriber behavior help a business maintain an even flow of communication with subscribers without manual effort. The visual automation builder helps simplify the process of setting up sequences and likely increases engagement and conversions.
Email Marketing Performance
Due to its high delivery rate, Selzy saves users from any spam filters, helping emails get into inboxes. The platform combines several features that include personalization and segmentation, among others which contribute to much better metrics in terms of engagement. Advanced analytics give users ample insight to refine their strategies for much better performance over time.
Cons of Selzy
Limited Advanced Features
Selzy covers the basics of the whole email marketing process but may always fall just a little short of the more advanced features available on some of the bigger marketing platforms. A good example could be CRM functionalities with built-in or major e-commerce integrations, limiting businesses in their search for that one place to do everything.
Selzy Alternatives
Among equivalent alternatives to Selzy, some other email marketing services provide more advanced or extensive capabilities:
- Mailchimp: Probably one of the more popular ones due to its feature-rich offering and integrations, Mailchimp offers email marketing, automation, landing pages, and very basic CRM functionality. Suitable for businesses that need an all-in-one marketing platform.
- SendinBlue: Known for the integration of email marketing with SMS campaigns along with live chat. Advanced automation and segmentation provided by SendinBlue will offer service to businesses that need multi-channel marketing tools.
- ActiveCampaign: Besides advanced marketing automation, it is integrated with CRM and boasts an extra set of features for businesses that need sophisticated marketing solutions.
For a detailed comparison of ActiveCampaign alternatives, you can refer to Selzy’s list of ActiveCampaign competitor platforms.
Comparisons Competitor
A brief comparison of Selzy with some alternatives:
- Selzy vs Mailchimp: Apart from ease-of-use-friendly editors and templates, Mailchimp is comparable to its competitors with the features of CRM and landing page builders. This however wasn’t the situation; however, it could be costlier for small businesses.
- Selzy vs. Brevo: While Brevo offers more channels and advanced automation features, the simplicity and ease of use of Selzy may appeal to users looking for a very straightforward email marketing tool.
- Selzy vs. ActiveCampaign: ActiveCampaign is rich in automation and features a CRM but is costly and involves a steeper learning curve. Selzy keeps the essential features of email marketing more simple and more affordable.
Conclusion
Of all these options, it’s always essential to consider Selzy as a strong solution for companies that are looking for email marketing to be simple and efficient. This is because its ease of use, smooth automation, and robust email functionality make it a suitable channel for small and medium-sized businesses. Despite lacking some advanced features and having a few problems with customer support, it delivers this promise of making things easier when it comes to email marketing.
The choice of an email marketing service critically depends on the specific needs, budget limiting the solution, and the required level of functionality. Selzy is balanced between affordability and the necessary features to be a viable solution for many businesses looking to improve their email marketing efforts upwardly.
About the author:
Irina Shateeva is a PR Manager with extensive experience in copywriting and event management. In her job, she writes a lot about technology and startups. When she’s not working, she goes trekking, horseback riding, explores wild off-the-beaten path destinations, or shows people the beauty of her favorite country, Colombia, as a tour leader.