- Development
Year
2023
Client
Masjid Al Falaah
Category
Non-Profit / Religious & Community Services
Location
Birmingham, United Kingdom
Masjid Al Falaah(Delia CMS), in the lively city of Birmingham, is an important community centre for the Muslim community. The mosque is based on inclusivity and unity and, as such, provides a diverse variety of services to foster the development of spiritual and educational practices as well as community development. It also has an active social media to communicate its mission, services and charitable events.
Challenges and Solution
In their 2023 online fundraising campaign, Masjid Al Falaah faced a number of challenges that curtailed their fundraising operations. The current site had a very bad UI/UX design and donors could not easily navigate the site and make their donations. Another challenge faced by the mosque was the establishment of brand awareness and trust, which was paramount in getting new trainees and legitimacy. The key to overcoming these challenges was to develop a digital strategy in full, paying attention to the creation of modern websites, specific awareness campaigns, and effective credibility building.
- Research
- Concept Design
- Implementation
Our Process
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Result Driven
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- Branding and identity
- Websites and digital platforms
- Content strategy for social media
