Syria Relief is a non-profit organisation that was started in 2011 in the UK in reaction to the conflict in Syria. What started off as a small group of friends who were of Syrian descent has now become the biggest Syria-oriented charity in the UK. Syria Relief is an NGO that has field offices in Syria, Jordan, Iraq and Turkey, where it offers life-saving services which include food, clean water, medical services, shelter, education and orphan care. The organisation has helped more than 2.4 million needy Syrians over the years, and is unfatigued in the support of the most inaccessible locations.
Challenges and Solutions
Research Syria Relief has its web presence audited by our team of SEO experts. This involved competitor analysis, donor-intent research and technical analysis that identified barriers that were retarding search performance.
Concept Design Syria Relief has its web presence audited by our team of SEO experts. This involved competitor analysis, donor-intent research and technical analysis that identified barriers that were retarding search performance.
Implementation
- Prioritised content and metadata on high-value, donor-intent keywords.
- Technical SEO improvement, such as site speed, mobile optimisation and crawlability.
- Constructed quality backlinks to make the domain authority stronger.
- Produced SEO-optimised blogs and updates based on humanitarian stories and appeals.
Result Driven
The search optimization campaign brought the following quantifiable effect in 13 months:
- An overall increase of 33 percent in total web traffic, with organic search making up almost 25 percent of sessions.
- Increased visibility and participation raised more than PS1m in donations.
- Email subscribers increased by 71 percent as a result of better lead capture measures.
- Facebook followers are up 46 per cent, and Instagram followers are up 108. The cross-channel visibility supports that.
The case study shows how a specific SEO strategy not only enhances the online presence of Syria Relief, but also helps the organization to pursue its own mission, which is, transform the digital presence into the communities in need.
