SS7 is a brand of fast-fashion clothing that is dynamic and available weekly, bringing the newest runway-inspired fashion to customers. Serving the needs of modern, trendy women, SS7 makes sure that its lines make women feel confident during a party, college, or even at the workplace. For over 25 years in retail, the brand has been thriving in the market by selling affordable, trendy, and quality designs to the everyday girl on the go.
Challenges and Solution
SS7 required a powerful eCommerce platform that would not only connect with its high-energy brand but also provide a smooth operation and scalability. Their main challenges were:
- Designing a useful online shop that is professional.
- Making sure that it integrates with the existing back-office systems.
- Building a platform optimized for visibility and search engines.
The answer Rezaid found was to build and develop a bespoke Magento 2.3 store, which is connected to the back-office system Linnworks by SS7. This was a solution that guaranteed they had operational efficiency and offered a website that was aesthetically appealing and search engine friendly and that met their brand ethos.
Our Process
Research
Our team was engaged in detailed research of the brand, target audience, and competitors of SS7. We have determined the gaps in their online presence and traced the elements of their features and design that are needed to win the attention of their audience.
Concept Design
On the basis of our study, we developed a concept of design that was fashionable, interactive and user-friendly. The purpose was to demonstrate fast-fashion image of SS7 yet make sure that the user experience was easy and convenient.
Implementation
We created a completely tailor-made Magento 2.3 site and linked it to Linnworks to simplify the system of inventory and orders. The site was also constructed in compliance with best practices in SEO, so SS7 would have the provisions to position itself as competitive at the launch point.
Result Driven
The result was a contemporary, practical and search engine-friendly online store that enhanced the online presence of SS7. Having smooth integration, increased usability and a design that matched their brand personality, SS7 now competes with major fashion retailers online. Not only did the solution add value to their customers, but it also positioned SS7 to gain sustainably in the digital realm.
