Scaling Pay-Per-Call Campaigns with Automation: Tools & Tactics for Affiliate Marketers
Diving into pay-per-call affiliate marketing can be a game-changer for every business. As an affiliate marketer, you can post about things that fascinate you while promoting businesses in your favorite niche and earning money. Generally speaking, you act as a middleman who connects potential clients (leads) to the brands (advertisers).
With the right scaling strategies, you can increase your earnings while the software automatically does the mundane tasks. Let’s see how you can get the best out of this opportunity.
Why Run Pay-Per-Call Affiliate Marketing Campaigns?
If you’re a publisher looking for affiliate marketing programs with higher payouts, better conversion, and less competition, take a closer look at the pay-per-call offers.
In classic cost-per-action (CPA) affiliate marketing, users must fill out forms, download apps, or make purchases. Meanwhile, pay-per-call leads just need to make a phone call. At the same time, since publishers connect advertisers with high-intent leads, you can earn more than running classic CPA affiliate campaigns.
Running pay-per-call affiliate marketing campaigns can be especially lucrative in high-ticket niches like financial services, insurance, solar, and home improvement. Unlike CPA offers, where fake leads can hurt your earnings, in pay-per-call lead generation, you get paid only for phone interactions.
4 Must-Have Features of Pay-Per-Call Affiliate Marketing Platforms
Affiliate marketers and networks looking to boost their lead generation should automate their marketing activities. The overall success of your pay-per-call marketing depends on both having the right tools and your ability to use them properly.
If you want to maximize your performance, ensure your affiliate marketing software includes the next four features:
- Real-time bidding
- Interactive voice response (IVR)
- Call tracking and analytics
- Programmatic advertising
Real-Time Bidding (RTB)
With RTB, advertisers can bid on ad impressions or leads instantly, ensuring they reach the right audience while maximizing ad value. In pay-per-call affiliate marketing, RTB allows you to bid on incoming calls based on specific criteria such as caller location, time of day, and call intent.
When a potential lead initiates a call, this pay-per-call software evaluates bids from various advertisers in real-time. It routes the call to the highest bidder, who matches the desired criteria.
This process ensures that calls are directed to advertisers, most likely to convert them into sales. The most well-known affiliate marketing platforms offering this feature are Phonexa, Ringba, and RingPartyer.
Thanks to RTB automation, publishers no longer worry about manual negotiations or call routing decisions. It frees up time to focus on the bigger picture and other aspects of the pay-per-call business.
Interactive Voice Response
Interactive Voice Response (IVR) technology enables automated phone systems to process voice commands and touch-tone inputs so callers connect to the most suitable department.
IVR systems filter unqualified leads by asking key questions upfront, ensuring advertisers receive only high-quality prospects. This simple action improves conversion rates while lowering marketing costs.
IVR systems collect useful info, like what callers want and how to reach them. You can use this to enhance your pay-per-call advertising and make your campaign even more on fleek. Some great IVR-friendly platforms are Phonexa, LeadExec, Invoca, and Retreaver.
Call Tracking and Analytics
Call analytics is crucial for pay-per-call affiliate marketing automation, providing publishers with the tools to monitor, examine, and optimize their campaigns. By implementing call tracking solutions, affiliates can better tailor their marketing efforts, leading to enhanced lead quality and increased return on investment (ROI).
Many pay-per-call networks have software that allows advertisers to assign distinct phone numbers to each promotion channel or campaign. It helps both advertisers and affiliates pinpoint the source of each call.
With this feature, merchants can easily determine the best-performing affiliates. At the same time, publishers that use multiple numbers can understand what marketing strategies are the best for driving results. This feature is available on the Phonexa, Retreaver, Invoca, and LeadExec platforms.
Most affiliate marketing automation tools can also inform publishers about crucial call metrics of their pay-per-call campaign, such as call volume, duration, time of day, and conversion rates. Combine call and link tracking
insights to pinpoint trends among the firsts and assess a competitive advantage.
Programmatic Advertising
It refers to using automated technology and algorithms to purchase and place digital ads in real-time. This approach streamlines the ad-buying process, improving the marketing process both for advertisers and affiliates.
In pay-per-call affiliate marketing, programmatic ads ensure that the right ads are shown at the right time, encouraging people to call businesses directly. Affiliate marketing tools that offer this feature apply sophisticated data analysis to segment audiences by demographics, behaviors, and interests. It ensures that the right people see your ads, leading to more and better inbound calls.
Some people mix up programmatic advertising and real-time bidding. However, they are similar but not the same. The first option automates the purchase of digital ad space, while the second option is more like a branch of programmatic advertising for conducting real-time auctions for individual ad impressions.
6 Affiliate Marketing Tips To Scale Up
While using the latest pay-per-call affiliate marketing tools is important, implementing them correctly is also vital. Let’s examine six tips to boost your performance in any niche:
- Diversify your portfolio: Promote a range of products within your niche. If possible, promote advertisers from multiple affiliate marketing networks. Ensure that chosen networks and programs allow you to promote the advertiser’s products. Otherwise, you may get penalties.
- Optimize your platforms for conversions: Adhere to the latest SEO practices and ensure your website can handle increased traffic. Some advertisers allow you to work with social media by posting pay-per-call Facebook ads and promotional posts. Make sure your content has a strong call to action (CTA), encouraging users to call.
- Partner with other affiliates: If the chosen pay-per-call affiliate programs allow it, collaborate with other influencers and affiliates. It’s a great way to boost your affiliate blog organically.
- Choose a pay-per-call affiliate program with clear conditions: You don’t need to play a guessing game, as reputable advertisers will describe the deal in great detail.
- Automate as much as possible: Choose software that automates repetitive tasks, such as email marketing, social media posting, and performance tracking.
- Test and optimize: Continuously experiment with your campaigns, including ad creatives, landing pages, and call-to-action buttons. Regular A/B testing of your pay-per-call affiliate marketing campaigns can help you to reveal what resonates best with your audience.
Final Thoughts: Automation Is The Key To Success
Automation saves hours and days of highly valuable time in any industry. However, such an approach is the most efficient option for ever-changing industries, like affiliate marketing.
By automating your pay-per-call advertising campaigns, you simplify content management and improve call tracking and analytics. In the long run, it simplifies lead management, as you’ll know what works best with your audience. So, if you want to get the most out of your pay-per-call advertising, don’t be afraid to embrace automation!