A common abbreviation, SEO stands for Search Engine Optimization, which is a way of improving the number of visitors to a website or web page. It is predicated on the fact that we all use keywords and phrases when we’re looking to find out any particular piece of information.
For instance, when you want to get a new motor and search for ‘car deals,’ the top results are what Google considers the most optimized for desirable characteristics, like “fuel efficiency… cheap… low insurance.”
1) Create High Quality Content
Easier said than done, of course, but it’s the raison d’etre of why we’re having this discussion.
Good content is the pre-requisite for going SEO-friendly. There is a saying in the content writing community; ‘create content for readers and then for the crawlers’. If you want your website to get in the top spots, you need to develop content that has enough of those keywords and phrases.
Whenever someone types a query in the Google search bar, its crawlers will start looking for the best result it can offer.
Google itself doesn’t curate the information, they look for the websites, blogs and web pages that have the best relevant answer, and start listing the results in the Search Engine Result Page (SERP). The one having the best information will rank at the top and it will lay out the next highest (however many that may be).
Obviously, in practice, we only tend to click the pages that are listed on the top of the results.
2) Optimize Your Site for Speed
With our limited-to-zero attention span in this Millennial Age, a lightning-quick responsive website is a must. That is doubly crucial with today’s 4 & 5G internet connection. This is a basic SEO tip one should have to know.
People like to get creative and can overload in the bells and whistles department; flashy graphics, colourful design, videos, animation and the like. But all this can seriously slow down your website speed.
Techniques like reducing HTTP request, minimizing server response time, and using optimized images, can surely help improve website load times. This can be easily checked by Google PageSpeed Insights.
3) Develop the best UI/UX design
Looking good is feeling good and you don’t get a second chance to make a good first impression. Quite often, we judge a book by its cover and decide almost instantly what we like or dislike.
Having easy, eye-catching navigation and up-to-date useful information keeps viewers engaged on your site and looking for other relevant pages. This usually helps you to gain more loyal viewers, improving impression and bounce rates.
Google Analytics uses various metrics to evaluate website quality and UI/UX design can be one essential factor why a visitor may or may not stay on your website for long.
4) Making it mobile-friendly
We are always on the go and our websites and blogs need to be in step. If your site performs beautifully on a desktop, but poorly on the smartphone, that prized SEO ranking could suffer.
Search engines like Google have now become efficient enough to rank webpages according to the extent to which they are mobile-friendly. Think about using mobile plugging on CMS platform, AMP (accelerated mobile pages) or Bootstrap web framework to design your site for easy mobile use.
Today when the world is literally being driven by hand-held devices, you cannot afford to ignore the quality of on-the-go experience of your visitors.
5) Brand your content
If a tree falls in the woods and no one is around to hear it, does it make a sound?
You may think your website is the bee’s knees, but how will Google know that is the case unless you are constantly promoting and positioning that content to be front and centre? We live in the age of cyber influencers who can make or break a product, service or entity.
Once the audience begins to know about your brand and relate to your site or blog, they will share it with their people. For a blogger, this is a very important SEO trick. The watchwords here are organic and authentic ―no cheap tricks to artificially boost your profile.
6) Improve Security Features
With the level of sophistication of today’s cybercriminals, having a secure website is an absolute must. I mean rather than checking your bank account over a public, un-secured portal; you might as well withdraw a bunch of fifties and hand it to the nearest stranger in your local high street.
Secure Socket Layer (SSL) Certificate is small data files that are fed or installed over a web server as a precautionary measure against malware threats. The SSL Certificate gives an advantage in terms of SEO as it has been confirmed by Google that the HTTPS (Hypertext Transfer Secure) holds an important role as a ranking factor.
7) Voice Optimization will be a Sound Decision
According to the American media measurement and analytics company, Comscore, by 2020 ― 50 percent of all searches will be done by voice. This includes searches on mobiles, laptops and other devices.
With our increasing reliance on virtual factotums like Siri and Alexa, it’s not so surprising that voice recognition is an integral part of our daily tech usage. A typical Saturday night in any given big city we’ll be chunnering into our phones for the nearest Chinese, Indian or local hip watering hole.
In order to optimize your site for voice recognition; use long tail key phrases (short keywords are having less of an impact), do proper research and prepare a list of key phrases which people commonly use while searching.
In today’s world of digital marketing, winning the SEO battle is the key to ruling the internet.
The tech-savvy global crowd is increasingly becoming dependant on the world wide web for a plethora of services, including but not limited to, seeking and exchanging information to ordering consumables, and from accessing means of entertainment to facilitating businesses. In such a scenario, it is only sensible to constantly optimize your web presence to make the most out of your online presence. In this regard, our SEO tips and tricks discussed above will help you stay ahead of the rest. So follow them, and let the magic unfold!