Do you want to go viral on TikTok to reach more audience and enhance your business or personal brand? Wondering what things you must do to win the race of success? Getting an increasing number of genuine TikTok followers and likes can help you to boost TikTok’s growth organically. Receiving more followers can increase your content’s chance to be seen by a large audience, driving higher engagement. The higher the engagement, the higher the visibility and credibility. Appearing on the users’ feeds might provide you with the fame you want.
In this post, you will find the proven strategies to get more followers, likes, and higher success on TikTok safely.
- Find your target audience.
Before using any other strategies, you must Identify your target audience. It can provide you with the ability to create content that brings the attention of the viewers and encourage them to interact with it. Get the information about the location, gender, and age of the followers. Identify when your audience is most active on the platform to get your content to reach them just after it goes live.
Understand the behavior, values, and interests of your audience to create videos that bring their attention and encourage them to meaningful interaction. Find out which type of videos your audience wants to watch. Are they interested in entertaining, informative, challenging, or educational videos? The built-in analytics tools of TikTok will help you to identify your potential audience within less time and with less effort.
- Create shareable, quality, and interesting content.
The TikTok audience wants to see videos that connect with them on a personal level and offer some type of information or entertainment. So, share content that resonates with your particular viewers. Your videos must be appealing, shareable, and interesting right from the start so that the viewers are compelled to watch the whole video. Use trending topics, popular songs or music, attractive visuals, and the most searched hashtags to improve your video’s visibility. Don’t forget to check and edit your videos to create the final video with perfection.
- Engage viewers in the first 3 seconds.
Most people examine the content’s quality just after watching it for the first few seconds. If they find a video boring or irrelevant in the beginning, they simply scroll past it to watch another interesting video. Thus, use content strategies that hook your viewers in the first 3 seconds.
● Use compelling captions because they add an extra layer of engagement to the content by representing what your video is all about. A great caption can quickly gain the viewers’ attention and encourage them to watch it.
● Highlight the surprising moment, in the beginning, to make viewers watch the whole video in search of it.
● Show something unique to immediately get the viewers’ interest.
● Use visually appealing elements to win the viewers’ attention.
● Make a video on popular music or song because people prioritize watching a video featuring a trending sound rather than other music.
● Ask an exciting question that the audience gets curious to answer.
- Strategic hashtag use.
Hashtags can be a game-changer for improving TikTok SEO and capturing the attention of more viewers on your videos. It can benefit you with increased following, boosted engagement, improved visibility, more exposure, and viral potential. Adding the right hashtag to your video can make it searchable among users under that hashtag. However, you need to focus on using relevant and trending hashtags strategically in your content.
TikTok may create ‘featured pages’ based on the popularity of hashtags to show trending content that the audience may love to watch. You can use the TikTok’s Creative Center tool to find the appropriate hashtags. Use a combination of niche and trending hashtags to reach a wider audience and ensure improved content discovery. Never use too many hashtags in a single video as it looks spammy and might reduce your content quality. Restrict the limit just to 4-6 hashtags per post with a mix of niche and popular hashtags.
- Share UGC.
Leveraging UGC (user-generated content) is another safe strategy to make your followers feel more appreciated and increase engagement rate. Ask your followers to share their own content around a particular challenge or theme. This wins the audience’s attention, expands the content’s reach, and increases the chances of getting more TikTok likes. Additionally, you can offer amazing incentives, such as a shout out or exciting prizes to users who share brilliant videos to encourage others to participate. You can also represent the creativity of your loyal followers by promoting their videos on your TikTok channel.
- Use the right posting day and time.
The right posting time is very important for the overall success of your TikTok marketing campaign. Weekdays are believed to get higher engagement than weekends because people generally remain busy during weekends.
Remember, this timing may not necessarily prove right for all the creators because the optimal time may vary based on different factors, such as target audience, industry, demographics, etc. So, it is recommended to use TikTok’s built-in analytics tool to find when your viewers are most active on the platform.
- Create shorter videos
Shorter videos are gaining more popularity among social media users. So, share short and interactive videos that connect with the audience emotionally or personally. While keeping your video short, don’t compromise on the content quality and relevance.
- Be genuine
Authenticity is very important on TikTok because people want to see the real you rather than what you are not. Remember, the audience can easily identify the difference between reality and fakeness. So, never upload inauthentic content because it may harm your credibility. Share the unfiltered moments of your life no matter if it holds perfection or not.
Conclusion
Running a successful TikTok channel is a consistent process. Don’t compromise on content quality and user engagement once you receive lots of followers and likes. Regularly monitor your TikTok performance and practice these proven strategies to stand out of the crowd.