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Diving Deep into the Impact of Web Hosting on SEO and Website Performance

     IMAGE SOURCE: https://pixabay.com/photos/website-web-design-development-code-8305450/

Those who are even remotely familiar with the digital landscape will tell you that it is constantly transforming, in the most positive sense, and that in today's digital world, no company that strives to be renowned should ever allow itself to be invisible.

Several factors influence a website's overall performance and SEO, and the one that's undoubtedly the most integral is web hosting. That's something that could definitely make or break your online presence and many other aspects of your digital success.

If this topic piques your interest, and you would like to know more about this correlation, then stay tuned because this informative guide is about to mention the facts that will make things clearer.

Why Is Top-Notch Web Hosting Essential For Your Website’s Overall Performance?

Lots of people who aren’t very knowledgeable about web hosting, think that it’s nothing more than a plain service, which is far from the truth because it's so much more than that! In fact, it affects different aspects of your site, like:

  1. Its security
  2. Conversions 
  3. The overall brand image
  4. User experience 
  5. Scalability 

What you need to understand is the fact that it’s going to determine how fast your data is transferred from the server to the person who is visiting your website. If your website is too slow, it may cause a few “inconveniences”, such as unnecessary delays, that may force your visitors to leave your site and go to another.

Besides that, almost every search engine, including Google will notice this too, and will no longer perceive your website as relevant, which will reflect on the visibility (on search results) of your website.

Not to mention the fact that with low-quality web hosting, your site will become extremely unreliable, increasing the risk of all kinds of sudden crashes, that's exactly why it's pivotal to opt for the one that doesn't only offer various plans, but is also very stable and reliable.

Luckily, on the web, you encounter excellent web hosting services that can provide you with that. If you visit this web page, you can read more about all the perks that can be included in the plan that you opt for. What you'll select will depend not only on your current budget but the website's needs as well.

The Link Between The Server Speed And SEO

There are numerous ways web hosting impacts SEO and one of them is through the speed of the server. Practically every search engine today puts user experience first, and something that will greatly affect it is the loading time of the website. 

Sites that take forever to load will result in higher bounce rates, which will negatively influence the SEO rankings. 

  • Page load times – If you select a web hosting provider that has excellent speed, then it means that your web pages will load very fast. As previously concluded, this is an element that's very appreciated among search engines, particularly Google and they always take into consideration the page load times.
  • Google's algorithms – A few years ago, Google stated that website speed is considered a ranking factor and then, relatively recently, it expanded this to encompass mobile search, showcasing how pivotal it is for your website to be fast regardless of the device you are using.

Web Hosting Services Affect The Security Of Your Website Too!

Another aspect of your site that's impacted by web hosting is also its security. A web hosting provider that cannot be defined as first-class, most likely won't be able to provide you with stringent measures that are going to keep cybercriminals, and all kinds of online threats at bay, which may seriously jeopardize the stability and safety of your website.

This increases the risk of information theft which definitely isn't good for your company's reputation. Thankfully, there are plenty of web hosting services at your disposal that provide their users with phenomenal security features such as secure shell (SSH) access, and SSL certificate which are here to ensure that your website is properly safeguarded from hackers, cyber threats, and many others.

Uptime & Reliability

Uptime indicates the amount of time your site is accessible to visitors. On the flip side, downtime showcases that your website isn’t available, which will surely negatively impact SEO and user experience. 

IMAGE SOURCE: https://pixabay.com/photos/office-flowers-apple-computer-605503/

Web hosting services are something that no one (especially ambitious business owners) should ever take for granted, because, as you can see, they can make a major impact on different aspects of your website. 

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