Masjid Al Falaah
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About the Client
Masjid Al Falaah, located in the vibrant city of Birmingham UK, serves as a cherished community masjid, offering a wide array of services to meet the diverse needs of the Muslim community. With a mission rooted in inclusivity and fostering a sense of unity, the mosque provides a welcoming space for individuals from all backgrounds and religious devotion.
Notably, Masjid Al Falaah maintains a well-maintained and active social media presence. Through its online platforms, the mosque effectively communicates its mission, services, and community initiatives.
Client:
Masjid Al Falaah
Year:
2023
Challenges:
During their online donation drive in 2023, Masjid Al Falaah faced several challenges that hindered their success:
Poor Website UI/UX: The mosque struggled to receive online donations due to an unattractive or difficult-to-navigate website interface. This issue impacted the user experience, discouraging potential donors from contributing.
Lack of Brand Awareness: Masjid Al Falaah encountered difficulties in gaining recognition and spreading awareness about their charitable initiatives. This limited their reach and made it challenging to attract a broader audience of supporters.
Establishing Trust: Building trust among potential donors was a significant hurdle for Masjid Al Falaah. As an online platform for donations, they needed to assure people that their efforts were genuine and legitimate.
Solutions and Implementation:
To address the challenges faced during their online donation drive, Rezaid UK took the following measures:
- WordPress Website Development:
- Prompt setup of a WordPress website during Ramadan.
- Focus on creating a modern and user-friendly UI/UX design.
- Installation of advanced plugins to streamline donation capture and tracking.
- Social Media Marketing:
- Proactive engagement in social media marketing efforts.
- Emphasis on raising awareness about the mosque’s initiatives.
- Targeting a larger audience to expand reach and impact through paid advertising
- Building Trust and Legitimacy:
- Highlighting the mosque’s credibility and legitimacy.
- Clear communication of their charitable work and impact.
- Establishing trust among potential donors through transparency and accountability.
Campaign Execution
- Turkey/Syria Earthquake Appeal
- Pakistan Flood Appeal
- Zakat, Sadqah, Fitra, and Fitrana Drive during Ramadan
Through Rezaid’s expertise, in creation of high-quality graphics, videos with voice-overs, and engaging content played a crucial role in inspiring the community to contribute generously towards these important causes.
Conclusion:
We are proud to work with Masjid Al Falaah to make a positive difference. Our collaboration resulted in a strong digital strategy, including a new website and a strong social media presence. These efforts have been successful in gathering crucial donations to help those affected by disasters.
