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Rezaid

Syria Relief

Syria Relief is a non-profit organisation that was established as a result of the Syrian conflict in 2011, by a group of friends of Syrian heritage who wanted to provide emergency humanitarian aid in the region.

Client:

Syria Relief

Services:

  • seo

Year:

2022

Results:

When Syria Relief partnered with Rezaid, the primary goal was to strengthen their online presence, attract more targeted traffic, and ultimately increase donations to support their humanitarian mission. Through a data-driven SEO strategy executed by Rezaid’s dedicated SEO and Digital Marketing teams, the charity experienced substantial online growth over a 13-month period.

SEO Strategy & Execution

Our SEO specialists conducted a comprehensive audit of Syria Relief’s website, identifying key areas for optimisation across on-page SEO, technical SEO, and content strategy. The following measures were implemented:

  • Keyword Research & Content Optimisation: Targeted keyword mapping to align with donor intent and informational searches.

  • Technical SEO Enhancements: Improved site speed, mobile responsiveness, crawlability, and overall user experience to boost organic rankings.

  • On-Page Optimisation: Meta tags, internal linking structures, header tags, and schema mark-up were strategically optimised.

  • Authority Building & Backlink Acquisition: High-quality backlink building to increase domain authority and search visibility.

  • Content Strategy: Creation of valuable, search-optimised blog content addressing key audience concerns, humanitarian updates, and donation appeals.

SEO-Driven Results

As a direct result of the SEO campaign, Syria Relief experienced:

  • 33% Increase in Overall Web Traffic — with organic search contributing approximately 25% of total sessions.

  • Significant Growth in Donations — over £1 million raised during the 13-month engagement.

  • Email Subscriber Growth — subscriber base increased by 71%, aided by optimised lead capture strategies.

  • Social Media Audience Growth — Facebook followers grew by 46% and Instagram followers by 108%, supported by increased visibility from improved organic rankings and cross-channel campaigns.

With the commitment and efforts of the Software Development and Digital Marketing teams at Rezaid, Syria Relief’s average web traffic increased by 33% (with organic search results amounting to one-fourth of the total traffic), and donations worth more than £1 million were collected, email subscribers increased by more than 71%, Facebook followers increased by 46% and Instagram followers increased by 108% by the end of the 13-month contract.

Conclusion:

This case study demonstrates how a targeted SEO strategy can not only drive substantial increases in organic traffic but also directly impact key organisational objectives such as fundraising, audience engagement, and brand visibility.

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