Syria Relief
Syria Relief is a non-profit organisation that was established as a result of the Syrian conflict in 2011, by a group of friends of Syrian heritage who wanted to provide emergency humanitarian aid in the region.
Client:
Syria Relief
Services:
- seo
Year:
2022
Results:
When Syria Relief partnered with Rezaid, the primary goal was to strengthen their online presence, attract more targeted traffic, and ultimately increase donations to support their humanitarian mission. Through a data-driven SEO strategy executed by Rezaid’s dedicated SEO and Digital Marketing teams, the charity experienced substantial online growth over a 13-month period.
SEO Strategy & Execution
Our SEO specialists conducted a comprehensive audit of Syria Relief’s website, identifying key areas for optimisation across on-page SEO, technical SEO, and content strategy. The following measures were implemented:
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Keyword Research & Content Optimisation: Targeted keyword mapping to align with donor intent and informational searches.
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Technical SEO Enhancements: Improved site speed, mobile responsiveness, crawlability, and overall user experience to boost organic rankings.
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On-Page Optimisation: Meta tags, internal linking structures, header tags, and schema mark-up were strategically optimised.
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Authority Building & Backlink Acquisition: High-quality backlink building to increase domain authority and search visibility.
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Content Strategy: Creation of valuable, search-optimised blog content addressing key audience concerns, humanitarian updates, and donation appeals.
SEO-Driven Results
As a direct result of the SEO campaign, Syria Relief experienced:
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33% Increase in Overall Web Traffic — with organic search contributing approximately 25% of total sessions.
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Significant Growth in Donations — over £1 million raised during the 13-month engagement.
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Email Subscriber Growth — subscriber base increased by 71%, aided by optimised lead capture strategies.
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Social Media Audience Growth — Facebook followers grew by 46% and Instagram followers by 108%, supported by increased visibility from improved organic rankings and cross-channel campaigns.
With the commitment and efforts of the Software Development and Digital Marketing teams at Rezaid, Syria Relief’s average web traffic increased by 33% (with organic search results amounting to one-fourth of the total traffic), and donations worth more than £1 million were collected, email subscribers increased by more than 71%, Facebook followers increased by 46% and Instagram followers increased by 108% by the end of the 13-month contract.
Conclusion:
This case study demonstrates how a targeted SEO strategy can not only drive substantial increases in organic traffic but also directly impact key organisational objectives such as fundraising, audience engagement, and brand visibility.