Syria Relief
Syria Relief is a non-profit organisation that was established as a result of the Syrian conflict in 2011, by a group of friends of Syrian heritage who wanted to provide emergency humanitarian aid in the region.
About
Syria Relief is a non-profit organisation that was established as a result of the Syrian conflict in 2011, by a group of friends of Syrian heritage who wanted to provide emergency humanitarian aid in the region. Initially assumed as a short-term project, since its inception the NGO has grown to become the largest Syria-focused non-profit charity organisation within the UK, and has helped more than 2.4 million Syrians in need. Today the NGO is operating in some of the hardest-to-reach areas of Syria and its neighbouring countries. With established field offices in Syria, Jordan, Iraq and Turkey they are working closely with their partners, who can distribute aid in an effective, efficient and transparent way to ensure the provision of medical facilities, food, clean water, shelter, orphan support, protection and education.
Client:
Syria Relief
Services:
- seo
Year:
2022
Results:
When Syria Relief partnered with Rezaid, the primary goal was to strengthen their online presence, attract more targeted traffic, and ultimately increase donations to support their humanitarian mission. Through a data-driven SEO strategy executed by Rezaid’s dedicated SEO and Digital Marketing teams, the charity experienced substantial online growth over a 13-month period.
SEO Strategy & Execution
Our SEO specialists conducted a comprehensive audit of Syria Relief’s website, identifying key areas for optimisation across on-page SEO, technical SEO, and content strategy. The following measures were implemented:
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Keyword Research & Content Optimisation: Targeted keyword mapping to align with donor intent and informational searches.
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Technical SEO Enhancements: Improved site speed, mobile responsiveness, crawlability, and overall user experience to boost organic rankings.
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On-Page Optimisation: Meta tags, internal linking structures, header tags, and schema mark-up were strategically optimised.
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Authority Building & Backlink Acquisition: High-quality backlink building to increase domain authority and search visibility.
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Content Strategy: Creation of valuable, search-optimised blog content addressing key audience concerns, humanitarian updates, and donation appeals.
SEO-Driven Results
As a direct result of the SEO campaign, Syria Relief experienced:
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33% Increase in Overall Web Traffic — with organic search contributing approximately 25% of total sessions.
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Significant Growth in Donations — over £1 million raised during the 13-month engagement.
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Email Subscriber Growth — subscriber base increased by 71%, aided by optimised lead capture strategies.
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Social Media Audience Growth — Facebook followers grew by 46% and Instagram followers by 108%, supported by increased visibility from improved organic rankings and cross-channel campaigns.
With the commitment and efforts of the Software Development and Digital Marketing teams at Rezaid, Syria Relief’s average web traffic increased by 33% (with organic search results amounting to one-fourth of the total traffic), and donations worth more than £1 million were collected, email subscribers increased by more than 71%, Facebook followers increased by 46% and Instagram followers increased by 108% by the end of the 13-month contract.
Conclusion:
This case study demonstrates how a targeted SEO strategy can not only drive substantial increases in organic traffic but also directly impact key organisational objectives such as fundraising, audience engagement, and brand visibility.
